Before I got here I’m not sure how open the design team was to hiring anyone than just “Harley guys.” But I’ve been really open to it because we have to start thinking about other customers, folks who are sensitive to other genres and other parts of the world and other motorcycles. We don’t try to hire evangelists, guys like Dice bleed orange and black, but he has appreciation for other brands. You need to have a working understanding of the history and heritage of Harley-Davidson. Photo by Chris Force.īesides technical ability, what do you look for in designers?īrad: You need to understand the brand. We have a couple open positions we’re still trying to fill, and all of our design is in this facility.Ī drawing of the 2020 Low Rider S by Dice Nagao. With all of the new work we are currently executing that’s aligned with the “ More Roads” initiative we’ve had to hire up. Right now we are at 26 people it’s as large as the department has ever been. That’s how the industrial design talent structure is organized, into four levels. I’m now a lead designer.īrad, could you explain the hierarchy at H-D?īrad Richards, vice president of styling and design: The entry-level position we have here is associate designer, then designer, then senior designer, then lead designer. My first position here was a senior designer. I graduated and worked for Honda R&D for 10 years before landing my dream job here at Harley-Davidson seven years ago. After I graduated, I moved to Pasadena to study car design at Art Center College. I moved to the US when I was 19 and went to college in Iowa and played rugby and studied fine art. Photo by Chris Force.ĭice, tell me how you came to work on the 2020 Low Rider S.ĭice Nagao, lead designer, Harley-Davidson: Well, I was born and raised outside of Tokyo. Harley-Davidson lead designer Dice Nagao reviews his sketches of the 2020 Low Rider S. I spoke with designer Brad Richards and Dais “Dice” Nagao at the top-secret Harley-Davidson Product Design Center in Wisconsin about how they’ve navigated the legacy of Willie G’s design with modern technology and trends. The 2020 Low Rider S gracefully builds on Willie G’s original design with modern updates like the more advanced Milwaukee-Eight engine and new Softail platform. The Low Rider, and its premium variant the Low Rider S, maintain a faithful following in the Harley lineup. Traveling Southern California with Kawasaki In the year it was released it outsold every other Harley-Davidson model. No individual element was groundbreaking, but when artfully combined it created a brilliant new look and an instant classic. The Low Rider had lowered suspension, forward controls, a black engine, short drag bars, a stepped seat, and a 2-into-1 exhaust. Davidson, the bike drew on parts from other existing models to create a lighter appearance and a lower seat height. Davidson, the grandson of co-founder William A. Star Wars hit the movie theaters, and Harley-Davidson released the very first Low Rider motorcycle, a bike that would help shift the trajectory of American motorcycling.ĭesigned by Willie G. At the Consumer Electronics Show, then held in Chicago, the world’s first personal computer, the Commodore PET, was announced.
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